This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Tumblr blogs are known for being easy to use and simple to set up. But the blogging platform lives up to its reputation only as far as standard accounts go.
Want to set up a company blog that contributors can post to from multiple accounts? Want to use a password-protected Tumblr internally? Get ready for some help-section browsing.
Because Tumblr wants everybody’s “primary blog” to represent them, it does not allow users to create group blogs or password-protected accounts. In order to do so, you’ll need to create an additional blog under your account and then invite other members to join it. Here’s a step-by-step tutorial to get you started:
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