Male skincare products

The male grooming industry has grown exponentially through the years. Back in the day, we only had Master Eskinol and that was it—one single astringent readily available in the Philippine market with the sole purpose of fighting acne. Today, there’s a whole aisle of skincare options for men and the desired effects are not only confined to having clean and pimple-free skin. The modern man also has started to recognize the benefits of a youthful, shine-free look.

Nivea For Men has an extensive product line including anti-aging moisturizers, facial care choices for men with oily skin (to mattify and control shine), sensitive skin and stressed skin. They even have eye roll-ons and lip balms specially developed for the masculine lip chemistry.

Gillette, known for its razors, also has a skincare range. Moisturizers, skin gels, facial wash, scrubs and lotions are among its offerings.

L’oreal Paris, likewise, has an entire collection that they call Men’s Expert. The complete line includes eye rollers, moisturizers, cleansers, sunscreen after shave balm and anti-wrinkle solutions.

Belo Men, a locally manufactured line, consists of an oil control face wash, oil control toner and an energizing body bar. They also have whitening variants of the same products.

Watsons also recently unveiled its men’s line, aptly named Watsons Men, and introduced a four-step regimen—cleansing with the facial wash, deep-cleansing with the facial scrub, refreshing with the toner and moisturizing with the facial gel.

Many other brands are out in stores and it only means that there is a market for it. Studies say that Asian males, in particular, are getting more concerned about their appearance and Asia is likely to be the fastest-growing consumer of male skincare products by 2013.