Anchor text is the text inside an HTML link which is displayed to the web user. Anchor text is usually underlined.
An HTML link looks like this:
Anchor Text
The Importance of Anchor Text
Anchor text is weighted very heavily in the current Google algorithm.
The net effect of this is that if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords.
If you want your page to rank highly for a specific keyword combination, get people to link to you using those keywords as anchor text.
Anchor text is used for negative purposes in Google Bombing.
0 comments:
Post a Comment