Ultrabook AMD Trinity Ultralap Succesors?

Thin is in, just in case you haven’t noticed. It’s hard not to, with Apple pushing its newly refreshed MacBook Air models to the masses and Intel counter-punching with an ultrabook form factor for Windows-based PCs (all the while serving both sides, just like a boxing promoter). Wondering where Advanced Micro Devices (AMD) fits into the equation? It doesn’t.

Not by necessity, mind you, but by choice. AMD’s answer to ultrabooks is its ultrathin platform, which are thin-and-light notebooks built around either the chip maker’s E-Series accelerated processing units (APUs), otherwise known as Brazos 2.0, or Trinity (A-Series). Other than the processor, there aren’t any hard and fast rules for notebook makers to follow, as there are with ultrabooks.

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AMD Trinity Cheapest Ultrabook Intels Rivalry

Advanced Micro Devices hopes to provide thin-and-light laptops that are less expensive but equally speedy to Intel's ultrabooks with its new A-series chips, which the company officially announced on Tuesday.

The A-series chips, code-named Trinity, will enable laptops to be made that are comparable in size, weight and battery life to Intel's ultrabooks, said John Taylor, director of global product marketing at AMD. Users won't have to pay "premium prices" for Trinity ultrathin laptops, which will be significantly cheaper than Intel's ultrabooks.

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Ultrabooks deaths begin slowly

Ultrabooks have yet to take off, but Intel is already looking at ways to shave dollars off the cost of these thin and light devices.

Intel engineers have come up with a design that allows Ultrabook shells to be built using a plastic as opposed to the metal that has been used so far. This is a move that could cut anywhere between $25 and $75 from the price, reports Reuters.

The problem with Ultrabooks is that while Intel aspires for these devices to have a starting price in the region of $699, most will be priced at $1,000 and beyond, pushing them into the premium category and putting them in direct competition with hardware from Apple.

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Qualcomm Targets for Ultrabook Market With ARM SoC

Qualcomm hopes its success and experience in the mobile phone market will translate into worth competition for Intel's massive ultrabook push. The San Diego chip giant is preparing a line of ARM-based processors for super-thin notebooks and/or tablets running Windows 8.

Snapdragon is a system-on-a-chip (SoC) design that includes a CPU, a GPU, a 2G/3G/4G modem and a baseband processor, so everything you need to build a smartphone comes in one processor that's just 14mm by 14mm.

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Qualcomm Quad-core Will Counter Intel's Ultrabook

Qualcomm is preparing a quad-core version of its Snapdragon S4 chip for thin and light Windows 8 laptops, which the chip maker hopes will steal some thunder from Intel's second wave of ultrabooks due later this year.

The S4 chips will go into laptops that are thinner and lighter than Apple's MacBook Air or today's ultrabooks, according to Rob Chandhok, senior vice president at Qualcomm. Ultrabooks are being promoted by Intel as a new category of thin and light laptops.

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Review : Archos 101 XS is it Ultrabook-killing machine ?

In this video, I show web browsing speed on this OMAP4470 ARM Powered Laptop/Tablet convertible. This ARM Powered Laptop loads web pages faster than the Ultrabook, both over the same WiFi home network! I load web pages like Engadget.com, Gizmodo.com and TheVerge.com faster on the $400 Archos 101 XS than on the $1000 Toshiba z830 Ultrabook! And the firmware isn’t even Jelly Bean yet! It’ll get the Jelly Bean firmware by the time Archos starts selling this device next month in Europe or the month after that in the USA! Everyone knows Jelly Bean and Linaro speeds up Android even more!

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